PPC Specialist Job at The Darl, Los Angeles, CA

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  • The Darl
  • Los Angeles, CA

Job Description

Are you an Amazon expert who stays ahead of the curve? We are looking for a data-driven Amazon Growth Manager to lead our PPC strategy, SEO, and brand presence. If you know how to master both traditional SEO and the new AI-driven Rufus landscape, we want to talk to you.

Role Overview:

* Schedule: Monday – Friday, 8:30 AM – 4:30 PM PST
* Type: Full-Time

Key Responsibilities:

* Full-Funnel PPC Management: Lead keyword research, market analysis, and bid optimization to maximize ROAS.
* Conversion Optimization: Conduct deep-dives into CTR and CVR, optimizing listing copy and visual assets for peak performance.
* Next-Gen SEO: Manage traditional Amazon SEO while optimizing for Rufus (AI-driven search) to ensure maximum brand visibility.
* Creative Collaboration: Partner with the marketing team to produce high-converting Brand Stories, Premium A+ Content, and video assets.
* Strategic Growth: Develop and execute influencer marketing strategies to drive external traffic and boost category ranking.

Qualifications:

* Proven track record of scaling Amazon brands.
* Expertise in the Amazon advertising ecosystem (DSP experience is a plus).
* Deep understanding of the luxury/beauty market (preferred).
* Analytical mindset with the ability to turn data into actionable creative briefs.

must have experience:

1. PPC
2. helium10
3. experience with seller central
4. experience with vendor central
5. listings optimization and creation

Job Tags

Full time, Monday to Friday

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