Job Summary
We are seeking an experienced Demand Gen & Digital Marketing Manager to join our clients team . As a key member of our marketing team, you will be responsible for developing and executing demand generation and digital marketing strategies to drive revenue growth, brand awareness, and customer engagement. You will leverage your expertise in digital marketing, data analysis, and creative storytelling to attract and retain top talent in the healthcare workforce.
Requirements
* 5+ years of experience in demand generation, digital marketing, or a related field, preferably in the healthcare or technology industries
* Proven track record of success in driving revenue growth through digital marketing campaigns
* Strong understanding of digital marketing channels, including email, social media, paid advertising, and content marketing
* Experience with marketing automation platforms, CRM systems, and data analytics tools
* Excellent project management, communication, and collaboration skills
* Bachelor's degree in Marketing, Communications, or a related field
Preferred Qualifications
* Experience working in the healthcare or workforce technology industries
* Familiarity with HubSpot, Marketo, or similar marketing automation platforms
* Strong understanding of SEO principles and content optimization techniques
* Experience with A/B testing, experimentation, and data-driven decision making
* Certification in digital marketing, such as Google Analytics or HubSpot
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